2010 MTV Europe Music Awards
The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria and Justin Bieber was the official MTV EMA 2010 digital host. Nominations were announced on 20 September. Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.
Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá. Shakira opened the show with "Loca" and the official song of the 2010 FIFA World Cup "Waka Waka" featuring Dizzee Rascal. Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.
Nominations
Winners are in bold text.Best Song
- Eminem — "Love the Way You Lie"
- Lady Gaga — "Bad Romance"
- Katy Perry — "California Gurls"
- Rihanna — "Rude Boy"
- Usher — "OMG"
Best Video
- Thirty Seconds to Mars — "Kings and Queens"
- Eminem — "Love the Way You Lie"
- Lady Gaga — "Telephone"
- Katy Perry — "California Gurls"
- Plan B — "Prayin'"
Best Female
- Miley Cyrus
- Lady Gaga
- Katy Perry
- Rihanna
- Shakira
Best Male
- Justin Bieber
- Eminem
- Enrique Iglesias
- Usher
- Kanye West
Best New Act
- B.o.B
- Justin Bieber
- Jason Derülo
- Kesha
- Plan B
Best Pop
- Miley Cyrus
- Lady Gaga
- Katy Perry
- Rihanna
- Usher
Best Rock
- Thirty Seconds to Mars
- Kings of Leon
- Linkin Park
- Muse
- Ozzy Osbourne
Best Alternative
- Arcade Fire
- Gorillaz
- The Gossip
- Paramore
- Vampire Weekend
Best Hip-Hop
- Eminem
- Lil Wayne
- Snoop Dogg
- T.I.
- Kanye West
Best Live Act
- Bon Jovi
- Kings of Leon
- Lady Gaga
- Linkin Park
- Muse
Best World Stage Performance
- Thirty Seconds to Mars
- Gorillaz
- Green Day
- Muse
- Katy Perry
- Tokio Hotel
Best Push Act
- B.o.B
- Justin Bieber
- Alexandra Burke
- Jason Derülo
- The Drums
- Hurts
- La Roux
- Mike Posner
- Professor Green
- Selena Gomez & the Scene
Best European Act
- Afromental
- Dima Bilan
- Enrique Iglesias
- Inna
- Marco Mengoni
Global Icon
- Bon Jovi
Free Your Mind
- Shakira
Regional nominations
Best UK and Ireland Act
- Delphic
- Ellie Goulding
- Marina and the Diamonds
- Rox
- Tinie Tempah
Best Danish Act
- Alphabeat
- Burhan G
- Medina
- Rasmus Seebach
- Turboweekend
Best Finnish Act
- Amorphis
- Chisu
- Fintelligens
- Stam1na
- Jenni Vartiainen
Best Norwegian Act
- Casiokids
- Karpe Diem
- Susanne Sundfør
- Tommy Tee
- Lars Vaular
Best Swedish Act
- Kent
- Lazee
- Robyn
- Miike Snow
- Swedish House Mafia
Best German Act
- Gentleman
- Jan Delay
- Xavier Naidoo
- Sido
- Unheilig
Best Italian Act
- Malika Ayane
- Dari
- Marco Mengoni
- Sonohra
- Nina Zilli
Best Dutch and Belgian Act
- Caro Emerald
- The Opposites
- Stromae
- The Van Jets
- Waylon
Best French Act
- Ben l'Oncle Soul
- David Guetta
- Phoenix
- Pony Pony Run Run
Sexion D'AssautBest Polish Act
- Afromental
- Agnieszka Chylińska
- Hey
- Mrozu
- Tede
Best Spanish Act
- Enrique Iglesias
- Lori Meyers
- Najwa
- La Mala Rodríguez
- SFDK
Best Russian Act
- A-Studio
- Dima Bilan
- Noize MC
- Serebro
- Timati
Best Romanian Act
- Dan Bălan
- Connect-R
- Deepcentral
- Inna
- Edward Maya and Vika Jigulina
Best Portuguese Act
- Deolinda
- Diabo na Cruz
- Legendary Tiger Man
- Nu Soul Family
- Orelha Negra
Best Adria Act
- Gramophonedzie
- Gibonni
- Leeloojamais
- Edo Maajka
- Negative
Best Arabian Act
- Joseph Attieh
- Mohamed Hamaki
- Khaled Selim
Best Hungarian Act
- Hősök
- Kiscsillag
- The Kolin
- Nemjuci
- Neo
Best Ukrainian Act
- Alyosha
- Antibodies
- Max Barskih
- Dio.filmy
- Kryhitka
Best Greek Act
- Μelisses
- Sakis Rouvas
- Stavento
- Myron Stratis
- Vegas
Best Israeli Act
- Sarit Hadad
- Infected Mushroom
- Karolina
- Ivri Lider
- Hadag Nahash
Best Swiss Act
- Baschi
- Greis
- Stefanie Heinzmann
- Lunik
- Marc Sway
Best Czech and Slovak Act
- Ewa Farna
- Aneta Langerová
- Rytmus
- Charlie Straight
- Marek Ztracený
Performances
Digital show
- Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream"
- Thirty Seconds to Mars — "Closer to the Edge"
Pre show
- Thirty Seconds to Mars — "Hurricane / Power"
Main show
- Shakira — "Loca" / "Waka Waka "
- Kings of Leon — "Radioactive"
- Katy Perry — "Firework"
- Rihanna — "Only Girl "
- Kid Rock — "Born Free"
- Linkin Park — "Waiting for the End"
- B.o.B — "Airplanes"
- Miley Cyrus — "Who Owns My Heart"
- Plan B — "She Said"
- Kesha — "Tik Tok"
- Bon Jovi — "What Do You Got?" / "You Give Love a Bad Name" / "It's My Life"
Appearances
- Tim Kash — Red carpet host
- Taylor Momsen — presented Best New Act
- DJ Pauly D and Snooki — presented Best Pop
- Johnny Knoxville — presented Best Alternative
- Kelly Brook and David Bisbal — presented Best Video
- Emily Osment — presented Best Male
- Slash — presented Best Live Act
- The Dudesons — presented Best Hip-Hop
- Alaska and Joaquín Reyes — presented Best Spanish Act
- Thirty Seconds to Mars — presented Free Your Mind
- Miley Cyrus — presented Best Rock
- Dizzee Rascal — presented Best Female
- The Jackass Cast — presented Best Song
Notable incidents
- During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"
- Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.