The 2010 Auckland Rugby League season was the 2010 season of senior rugby league in Auckland. The Auckland Rugby League ran the various competitions. The season commenced on 13 March, with the start of the Phelan Shield, and finished on 28 August with the three senior grand finals. This was the 101st season of the competition, which began in 1910. The season followed the same format as 2009, with a qualification series in the first half of the year giving sixteen teams the opportunity to enter the Fox Memorial competition.
The Appliance Shed Fox Memorial Qualification Series involved sixteen teams divided into two pools, with the top eight teams entering the Fox Memorial competition. It started on 20 March and concluded on 2 May. The bottom eight teams instead entered the Sharman Cup.
The bottom eight teams in the Fox Memorial Qualification Series took part in the SAS Sharman Cup. The Howick Hornets were the defending champions but in 2010 they earned a place in the Fox Memorial. The Cup was won by the minor premiers, the East Coast Bays Barracudas, who defeated the Bay Roskill Vikings 34–4.
Fox Memorial
The top eight teams in the Fox Memorial Qualification Series took part in the Appliance Shed Fox Memorial. The Mt Albert Lions were the defending champions. Round One began with the Otahuhu Leopards and Northcote Tigers playing off for the Stormont Shield and Roope Rooster Challenge Trophy. Otahuhu won this contest and also finished the season as minor premiers to claim to Rukutai Shield. Otahuhu defeated Mt Albert 22–18 in the grand final to claim the Fox Memorial.
Auckland Rugby League Referees Association
The ARL Referees Association celebrated 100 years in 2010 after being founded on 24 May 1910. The referees wore a special centenary strip to celebrate the year.