2004 PBA Fiesta Conference


The 2004 PBA Fiesta Conference, or known as the 2004 Gran Matador Brandy-PBA Fiesta Conference for sponsorship reasons, was tournament held by the Philippine Basketball Association and the first ever edition of the PBA Fiesta Conference.
Prior to the formation of the said conference, the league had two import-laced conferences known as the PBA Commissioner's Cup, and the PBA Governor's Cup and an import-laced Reinforced Conference.
But, in 2004, the league changed its calendar from a calendar year to a fiscal year. As a preparation for the new format, the tournament was institutionalized in 2004 as a transitional tournament. The first Fiesta Conference was played from February–July 2004.

Opening ceremonies

The muses for the participating teams are as follows:
TeamMuse
Alaska AcesIya Villania
Barangay Ginebra KingsBelinda Bright and Maricar de Mesa
Coca-Cola TigersIza Calzado
FedEx ExpressKatarina Perez
Purefoods TJ HotdogsJennylyn Mercado
Red Bull Barako
San Miguel BeermenJenny Manuel
Shell Turbo ChargersMichelle Estevez
Sta. Lucia Realtors
Talk 'N Text Phone PalsNancy Castiglione

2004 PBA All-Star Game

The league held its All-Star Weekend in August 15, 2004 at the jampacked New Cebu City Coliseum, with the revived North vs South All-Stars format. The South All-Stars defeated the Northern selection, 130-128, in a closely fought contest. Asi Taulava and Jimmy Alapag were named co-MVP of the All-Star Game.

Elimination round

Wildcard phase

Quarterfinals

Group B

Two guest teams participated in the tournament, the University of British Columbia men's basketball team and the US Pro-Am Selection. Both never won a single game in the quarterfinals of the tournament.

Bracket

Semifinals

Talk 'N Text–Barangay Ginebra series

Coca-Cola–Red Bull series

Third-place playoff

Finals

The Barangay Ginebra Kings ended their seven-year title drought with a 3-1 series victory over Red Bull Barako in the Finals.

Awards

of Barangay Ginebra was named the Best Player of the Conference while Red Bull's Victor Thomas is the conference Best Import.

Broadcast notes