There was the perception around Griffin Park during the 1969 off-season that after the financial austerity of the previous two-and-a-half years, the extreme cost-cutting measures enacted by former chairman Ron Blindell had reduced Brentford's target to merely staying in business, rather than challenging for promotion to the Third Division. Former director Walter Wheatley's loans to the club had taken its debts down to a manageable proportion, but after being installed as chairman, Wheatley carried on the austerity into the 1969–70 season. Manager Jimmy Sirrel once again had his hands tied in the transfer market, releasing experienced campaigners Denis Hunt, Pat Terry and Ron Foster and bringing in three attackers, two on free transfers and one on trial. From the point of view of manpower, Brentford began the season in the worst possible way, with just 14 fit players. Despite the early-season transfer of the versatile John Richardson to rivalsFulham for £10,000, Brentford had an excellent start to the season, with goals from Allan Mansley, Bobby Ross and Micky Cook helping the club stabilise its position in the promotion places. The number of fit players dropped to 13 by October 1969, with the lack of a recognised centre forward being the problem. On 10 November, manager Jimmy Sirrel dropped the bombshell that he was leaving the club to take up the manager's position at Notts County. Forward Ron Fenton took over as caretaker manager and though the Bees exited the FA Cup in the first round, Fenton managed to keep the club in and around the promotion places before Frank Blunstone was installed as manager just prior to Christmas 1969. Despite an inconsistent first month under new manager Frank Blunstone, Brentford continued to keep pace with the promotion race. Blunstone was able to expand the squad slightly, with midfielders Brian Turner and Brian Tawse signing on a permanent basis and forward Alan Cocks coming in on loan to replace departed loanee Gerry Baker. Ever-present goalkeeperChic Brodie had his best season so far at Griffin Park and kept 20 clean sheets. The Bees moved as high as 2nd position in late January and early February 1970 and manager Blunstone went for broke, finally signing a recognised centre forward and bringing wingerJohn Docherty back for a third spell with the club. Three defeats in four matches in late March and early April effectively ended the promotion charge, with the three-point gap to 4th-place Port Vale proving to be insurmountable. Two records were set during the season, which as of the end of the 2015–16 season have never been bettered:
